Imagine browsing your favourite social media platform and stumbling upon a stunning outfit that catches your eye. Within a few clicks, you can purchase it without ever leaving the app. Welcome to the realm of social commerce, a landscape where likes transform into sales.

When ChatGPT exploded onto the scene, one prediction dominated: Google’s era was ending. Why search when an AI can give you the answer instantly? A recent Semrush study challenges that idea. The data shows Google’s usage hasn’t declined among ChatGPT adopters. In fact, it’s holding steady — and in some cases, usage even increased.

We’ve all heard it before: if you don't know something, just Google it. For over two decades, Google has been our go-to source for answering questions, hunting down facts, and making daily decisions. But that digital default is starting to shift fast. A new kind of intelligent search is emerging, powered by artificial intelligence, and it’s poised to fundamentally change how we engage with information.

Crafting an effective content strategy is no small feat, especially when juggling the pressing demands of growth and visibility.

We’ve all been there. You’ve poured countless hours into planning, writing and publishing content. The blog posts are going live. Your LinkedIn updates are regular. You’ve even thrown a few newsletters into the mix.

Crafting content is more than just hitting the publish button; it's about ensuring each piece serves a purpose. Yet, many find themselves churning out posts without any tangible impact. How do you ensure your content is not just noise but a valuable asset contributing to your goals?

AI is rapidly transforming how we interact with the internet, and its influence on search engine optimisation (SEO) is no exception.

In the pursuit of effective marketing strategies, many of us spend hours behind a desk, thinking that great ideas come from intense focus. However, there's a simple yet powerful alternative that can transform your strategic thinking: taking a walk. A breath of fresh air not only clears the mind but can also spark innovation and creativity.

In this post, we'll explore the rise of the 'clickless' internet driven by AI and how you can adapt your SEO strategy to maintain relevance and visibility.

Discover how small businesses can use AI to supercharge their marketing, save time, and boost ROI. Learn cutting-edge strategies, tools, and real-world examples.

Struggling to streamline your operations with AI? Discover whether ChatGPT or Manus is the smarter investment for your business workflows. Read our expert comparison for strategic insights and practical takeaways.

Discover how AI is revolutionising e-commerce with hyper-personalisation, data-driven strategies, and sales growth. Insights, case studies, and actionable tips inside.

Discover data-driven strategies to boost your brand’s reach and return on investment through social media advertising. Targeted tips tailored for digital marketers and business owners.

Demystifying AI: A beginner’s guide to its power, purpose and potential.

Discover how to build high-converting landing pages with proven strategies and expert tips tailored for digital marketers and brand builders. Boost conversions today.

Voice search is transforming how users discover content online. Learn how to optimise your website and content strategy for voice assistants like Siri, Alexa and Google Assistant.

Email marketing strategies that drive engagement and conversions.

Brand discovery is shifting from search engines to social media in 2025 and beyond. Learn key insights and actionable strategies to stay visible. 

At Otter Labs, we believe great brands aren’t just built on products — they’re built on stories, and if there’s one place where storytelling truly thrives, it’s the world of rugby.

Discover how AI, AR, and automation are transforming digital marketing, influencing consumer behaviour, and helping sports, wellness, and fitness brands drive growth, engagement, and sales.