AI Services

AI that works with your team, not instead of them

Smart, strategic systems designed to lighten your load, scale your growth, and help your business connect better with less effort.

Why AI? Why now?

AI isn’t here to replace your team, it’s here to help you do more of what works, without burning out. At Otter Labs, we build and train AI systems that are actually useful, the kind that save you time, speed up sales, and slot neatly into your day-to-day. A system tailored to your business, built to save time, boost conversions, and grow with you.

The AI marketing playbook for growing businesses

Learn how to use AI to lighten the load, improve customer journeys, and grow, without hiring a huge team.

Our AI services

From experiments to full builds, we’ve structured our services to meet you where you are.

Starter system

Simple automations. Quick wins. Real clarity.

For teams who want to dip their toe into AI and see meaningful results - fast.

  • Discovery session to map where AI can help

  • Smart automations for leads, follow-ups, or FAQs

  • CRM/email system integration (if needed)

  • Basic AI agent trained on your brand or docs

Outcome: One useful system up and running - proving the value of AI in your business within days.

Momentum plan

Always-on assistant, trained on your businesses.

For growing teams ready to scale outreach, support, or delivery - without scaling headcount.

Everything in Starter, plus:

  • AI agent trained on brand tone, processes, docs

  • Embedded chat agent on your site

  • Email flows and lead nurture automation

  • Optional voice avatar or clone setup

Outcome: Your own AI teammate that handles first touches, frees up your time and works 24/7

Growth lab

Custom builds. Deep integration. Serious scale.

For teams ready to weave AI into the fabric of how they operate.

Everything in Momentum, plus:

  • API-integrated systems (web, CRM, email, internal tools)

  • Knowledge base ingestion (Google Drive, Notion, etc.)

  • Internal GPT/Claude tools for ops, sales, and support

  • Cloned agents for demos, internal training, or lead gen

  • Ongoing tuning and performance reviews

Outcome: A system tailored to your business, built to save time, boost conversions and grow with you.

Training and Workshops

We don’t just set up AI - we show you how to use it.

Our training helps you demystify AI tools and build the confidence to scale them long term.

AI Strategy Workshop
A 90-minute session to align your team, prioritise the right tools, and avoid shiny object syndrome.

On-Demand Training
Bite-sized videos showing how to use tools like GPT, Claude, Make, Zapier, ElevenLabs and more.

Agent Training
We build and train your agent—then walk you through how to use it, update it, and improve it.

What’s next?

You don’t need to ‘do AI’ all at once. You just need a place to start.

Book a short call and we’ll map out what would work best for your business - no jargon, no fluff.