In today’s fast-evolving landscape of branding and graphic design, AI is becoming less a novelty and more a necessary creative ally. As designers and strategists, our role is shifting, moving away from execution toward orchestration, narrative, and creative direction. Let’s explore how AI is enriching this evolution.

In the pursuit of effective marketing strategies, many of us spend hours behind a desk, thinking that great ideas come from intense focus. However, there's a simple yet powerful alternative that can transform your strategic thinking: taking a walk. A breath of fresh air not only clears the mind but can also spark innovation and creativity.

Discover how to build high-converting landing pages with proven strategies and expert tips tailored for digital marketers and brand builders. Boost conversions today.

At Otter Labs, we believe great brands aren’t just built on products — they’re built on stories, and if there’s one place where storytelling truly thrives, it’s the world of rugby.

Artificial Intelligence (AI) is no longer a futuristic concept - it’s here, and it’s revolutionising digital marketing.

Otter Active: Inspiring growth in Sports and Wellness through purpose-driven marketing.

Let’s be honest - traditional content strategies aren’t cutting it anymore. The way people discover and consume content has changed dramatically.

As we move through 2025, marketers must embrace innovation to remain relevant and competitive.

As we approach 2025, the graphic landscape is changing (as it always does) at a rapid pace. New, dynamic trends are emerging. Here's our top 6 trends we think will hit our screens next year.

Discover how influencer marketing can elevate your brand's visibility and impact. Learn about the benefits, strategies, and key considerations for effective influencer collaborations.

Discover how social media advertising can significantly impact e-commerce conversion rates. Learn effective strategies to boost sales, engage your target audience, and maximise your ROI.

Unlock the secrets of crafting captivating social media content with our comprehensive guide. Learn expert techniques, backed by research, to create engaging posts that resonate with your audience and drive results.

Discover how AI is transforming the marketing landscape through data-driven campaigns. Learn how to leverage AI to optimise targeting, personalise content, and drive exceptional results.

Discover how storytelling can transform your digital marketing strategy. Explore the importance of storytelling, its impact on audience engagement, and proven techniques to leverage the power of storytelling in your campaigns.

Discover the power of video marketing and how it can transform your business. This comprehensive guide explores the benefits, strategies, and best practices to help you leverage the full potential of video content.

The name "Otter Labs" has a meaningful origin that reflects the spirit and values of our company. Co-founded by Allen Betchley and Phill Maddick, the name was carefully chosen to capture the essence of what we stand for and are passionate about in life.