We craft good things for good people delivering innovative campaigns to businesses (with a strong moral, ethical and environmental compass) to help achieve your goals and connect with your target audience.
Who we are
We believe in working “with” you, not “for” you. We value your expertise and insights, and we actively involve you in the decision-making process. Together, we can achieve remarkable outcomes by leveraging our collective knowledge and experience.
Otter
As a brand, we wanted a mascot that would resonate with our local areas and embody the characteristics we wanted to convey. Otter’s are known for their playfulness, resourcefulness, and agile qualities that align closely with our company’s approach and values.
Labs
The addition of “Labs” to our name represents our commitment to innovation and staying at the forefront of industry trends. It symbolises our dedication to pushing boundaries, embracing new technologies, and continually evolving to provide cutting-edge solutions for our clients.
Phill Maddick
Founder
As co-founder of Otter Labs, I work with established businesses that have hit the ceiling with referrals, disjointed agencies, or internal teams stretched thin. They want results, but they also want consistency, creativity, and a brand they can be proud of.
Allen Betchley
Founder
I'm a creative director and co-founder, having over 25 years of experience in leading successful design agencies. My expertise lies in developing innovative strategies that align with business objectives and audience needs. I have a proven track record of managing teams, coordinating workflows, and liaising with clients to ensure growth and success.
Knowledge Lab
Helpful information from us to you
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Branding
Helpful branding and design insights from us to you
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Visibility
SEO and ideas on being seen
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Sales
Sales and marketing insights