Artificial Intelligence (AI) is no longer a futuristic concept - it’s here, and it’s revolutionising digital marketing.

Otter Active: Inspiring growth in Sports and Wellness through purpose-driven marketing.

Let’s be honest - traditional content strategies aren’t cutting it anymore. The way people discover and consume content has changed dramatically.

As we move through 2025, marketers must embrace innovation to remain relevant and competitive.

As we approach 2025, the graphic landscape is changing (as it always does) at a rapid pace. New, dynamic trends are emerging. Here's our top 6 trends we think will hit our screens next year.

Unlock the potential of data to supercharge your paid media campaigns. Learn how data-driven insights can optimise your strategies and boost campaign success.

As part of helping improve a business’ performance online, a well-rounded content strategy is essential for engaging your audience and driving conversions.

Explore the key differences between Matomo and Plausible to find the best privacy-focused alternative to Google Analytics 4 (GA4). Compare features, ease of use, and compliance to make the right choice for your website analytics.

One of the most effective ways to achieve this understanding is by creating detailed customer avatars, also known as buyer personas.

Discover how Google's AI-powered Generative Search Experience (SGE) is transforming search results. Learn about its features, benefits, and impact on SEO in our in-depth exploration.

User-generated content (UGC) will continue to be a key marketing tactic in 2024, enhancing the way brands interact with their audience.

Discover how influencer marketing can elevate your brand's visibility and impact. Learn about the benefits, strategies, and key considerations for effective influencer collaborations.

Unlock the secrets to crafting powerful paid media campaigns that drive targeted traffic and maximise conversions.

Discover how social media advertising can significantly impact e-commerce conversion rates. Learn effective strategies to boost sales, engage your target audience, and maximise your ROI.

Unlock the secrets of crafting captivating social media content with our comprehensive guide. Learn expert techniques, backed by research, to create engaging posts that resonate with your audience and drive results.

Want to improve your website's visibility on search engines? Discover the essentials of Search Engine Optimisation (SEO) in this beginner's guide.

Discover how AI is transforming the marketing landscape through data-driven campaigns. Learn how to leverage AI to optimise targeting, personalise content, and drive exceptional results.

Discover how storytelling can transform your digital marketing strategy. Explore the importance of storytelling, its impact on audience engagement, and proven techniques to leverage the power of storytelling in your campaigns.

Discover the power of video marketing and how it can transform your business. This comprehensive guide explores the benefits, strategies, and best practices to help you leverage the full potential of video content.

The name "Otter Labs" has a meaningful origin that reflects the spirit and values of our company. Co-founded by Allen Betchley and Phill Maddick, the name was carefully chosen to capture the essence of what we stand for and are passionate about in life.