SiLANT
SiLANT are a premier entertainment solutions management provider to global hospitality brands, ownership groups, and independent operators, as well as hospitals, mining camps, build-to-rent and student housing.
Challenge
SiLANT has grown rapidly in the past 10 years, over which time they had acquired and merged with a number of companies. The challenge was to bring a synergy to the branding, giving the company a fresh, modern look that sat comfortably within the specialist marketplace and positioned SiLANT as the leading supplier in multiple, niche fields.
Result
We developed an over-arching brand and visual language that is based around the honeycomb; signifying how SiLANT bring together multiple skills and disciplines into a perfect-fitting solutions company. Otter, together with creating an over-arching parent brand, created a series of sub-brands and icons that help SiLANT speak to individual industries.