Challenge
The business had seen steady decline since it’s peak during Covid. We were tasked with creating and implementing a strategic Christmas campaign to help increase visibility and sales.

Result
The 2025 Christmas Campaign delivered the strongest peak-season performance since 2021, generating exceptional results across all key metrics. This comprehensive analysis reveals how strategic multi-channel marketing created a full-funnel effect from awareness through to conversion, resulting in clear and measurable recovery from previous seasonal decline.

Campaign highlights (in 2025 compared to the same period 2024)

157% sales growth
119% session increase
136% user growth
59% transaction uplift

The campaign created a complete marketing ecosystem, with traffic growth outpaced by conversion and revenue growth - indicating higher-intent users and improved campaign efficiency. Search demand, social engagement, and on-site behaviour all strengthened throughout the campaign period.