AI Visibility Audit
How Visible Is Your Brand in AI Search?
Most brands are invisible in AI search. Is yours?
AI platforms like ChatGPT, Perplexity, and Google AI Overviews are answering your customers' questions right now. The brands being recommended aren't always the best. They're just the ones AI can find and trust.
The GEO Opportunity Audit tells you exactly where your brand stands, why AI isn't citing you, and what to do about it.
Fixed scope. Two week turnaround.
No retainer required
Your customers are asking AI for recommendations.
Are you in the answer?
Search behaviour has changed. A growing number of buyers now start their research by asking ChatGPT or Perplexity a question rather than typing into Google. They get a direct answer with brand recommendations, not a list of links to browse.
If your brand isn't being cited in those answers, you're not in the consideration set. Your competitor is.
“Best accounting software for small businesses”
""Which law firms specialise in employment disputes?"
"Top rated skincare brands for sensitive skin"
These are real queries your potential clients are running right now. The GEO Opportunity Audit identifies which ones you're missing from and builds you a plan to get into the answer.
What is the GEO Opportunity Audit?
The GEO Opportunity Audit is a fixed-scope project with us; Otter Labs. We take your brand, run it across ChatGPT, Perplexity, and Google AI Overviews, identify exactly why you're not appearing, and deliver a clear action plan to change that.
It's not a generic report. It's a specific diagnosis of your brand's AI visibility with recommendations tied to your actual gaps.
Investment £750 +vat
Fixed scope. Two week turnaround. No retainer required - this stands as a one-off engagement. Delivered via video call and written report.
What you get:
A personalised audit across ChatGPT, Perplexity, and Google AI Overviews
Competitor analysis showing which brands AI is recommending instead of you
Root cause analysis of your visibility gaps
Prioritised recommendations you can act on immediately
A GEO Roadmap laying out your next 90 days of action
A presentation walkthrough on a video call with the Otter Labs team
A written report sent to you after the call
What GEO visibility looks like in practice
Churngold, a UK civil engineering contractor, had no AI visibility when we started working with them. Their brand wasn't appearing in any AI-generated responses for relevant industry queries.
Over six months of GEO work, their daily citation rate climbed from 4.5 citations per day to 21. That's 1,618 total citations across AI platforms - from zero to consistently present in the conversations their buyers are having.
4.5 - 21
1,618
Daily citations (start vs. now)
Total AI citations over six months
from invisible to consistently cited
6 months
Why £750 (+vat) is the right starting point
The brands appearing in AI responses for your target keywords are effectively getting free, trusted recommendations in front of your buyers. If you were buying that visibility through Google Ads, you'd be spending significantly more every month.
The GEO Opportunity Audit tells you which queries you're missing from, which competitors are taking that space, and what it takes to get into the answer. Two weeks. One fixed fee. No ongoing commitment.
Most clients use the audit to build the business case for ongoing GEO investment. The roadmap makes that straightforward.
Common questions
What do I get at the end of the audit?
You get two things: a video call where we walk through the full audit findings with you, and a written report sent to you afterwards. The report includes your visibility scores, competitor analysis, prioritised recommendations, and a 90-day GEO Roadmap you can act on straight away.
How is this different from running the free GEO audit tool?
The free tool at geo.otterlabs.co.uk shows you your current visibility score across ChatGPT, Perplexity, and Google AI Overviews. The GEO Opportunity Audit goes deeper - it diagnoses why you're scoring the way you are, analyses the specific competitors appearing instead of you, and builds a prioritised plan to close the gap. The tool shows you the problem. The audit tells you how to fix it.
Do I need to be doing SEO already for this to be useful?
No. It helps, but it's not a requirement. GEO and SEO are deeply connected. The signals that make AI models cite your brand (authority, structured content, topical depth) overlap heavily with what drives traditional search performance. If you're already running SEO, the audit shows you how to extend that work into AI search. If you're not, it gives you a roadmap that strengthens both at once.
What happens after the audit?
That's entirely up to you. The audit is a standalone engagement with no strings attached. Some clients implement the roadmap themselves. Others come back to us for ongoing GEO support. Either way, you leave with a clear picture of what needs doing.
How long does it take?
Two weeks from kick-off to delivery. We'll agree a date for the walkthrough call when you book.
Is there a minimum commitment after this?
No. The GEO Opportunity Audit is a fixed-fee, one-off engagement. No retainer, no lock-in, no obligation to continue.
Find out where your brand stands in AI search
Book a GEO Opportunity Audit and get a clear, actionable plan in two weeks.