LinkedIn Advertising

Looking to connect with professionals and decision-makers in your industry? LinkedIn advertising offers unparalleled targeting capabilities and access to a highly engaged audience of business professionals.

Why choose LinkedIn advertising

  • Professional context: LinkedIn provides a platform for businesses to engage with professionals in a professional context, making it an ideal channel for B2B marketing initiatives.

  • Lead generation: With features like Lead Gen Forms and Sponsored InMail, LinkedIn offers powerful tools for generating high-quality leads and driving conversions.

  • Brand building and thought leadership: LinkedIn enables brands to showcase their expertise and thought leadership through content marketing initiatives such as Sponsored Content and LinkedIn Articles.

At Otter Labs, we specialise in crafting effective LinkedIn advertising campaigns that deliver measurable results. Our services include:

  • Campaign strategy and targeting: We'll develop a tailored LinkedIn advertising strategy and audience targeting plan to reach your ideal prospects.

  • Ad creative and development: Our team will create compelling ad creatives and content that resonate with your target audience and drive engagement.

  • Lead generation and conversion optimisation: We'll optimise your campaigns for lead generation and conversions, leveraging LinkedIn's suite of lead generation tools.

  • Performance analysis and optimisation: We'll continuously monitor campaign performance and make data-driven optimisations to maximise ROI and achieve your business goals.

Our Services

We believe in working “with” you, not “for” you. We value your expertise and insights, and we actively involve you in the decision-making process.

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Branding

  • We understand that creating a visual identity that is positioned to reach your target audience is crucial, enabling you to achieve a competitive advantage. Read more

  • Whether it’s a logo, website, annual report, set of brand guidelines or social campaign, our designs will keep your brand above your competitors. Read more

  • Our video and animation services help companies communicate their brand and engage their audience effectively. Read more

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Visibility

  • Unlock the potential of content marketing for your business. Let us help you connect, engage, and convert with compelling content marketing that helps you stand out and make a lasting impact. Read more

  • Comprehensive SEO services tailored to your business's unique needs. With proven strategies and expertise. Read more

  • Growing your business, increasing brand presence, generating leads - or maybe a bit of everything! We can help. Read more

  • Helping with your overall game plan; how to reach prospective customers and turning them into long term clients. Read more

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Sales

  • Highly creative, targeted campaigns, tailored to your audiences. We’ll maximise your spend and promote your brand to a larger audience. Read more