Struggling to streamline your operations with AI? Discover whether ChatGPT or Manus is the smarter investment for your business workflows. Read our expert comparison for strategic insights and practical takeaways.

Struggling with the “Offer Does Not Exist” error in Google Merchant Center? Learn how a simple feed label mismatch can cause supplemental feed issues — and how to fix it fast with this step-by-step walkthrough.

Discover how AI is revolutionising e-commerce with hyper-personalisation, data-driven strategies, and sales growth. Insights, case studies, and actionable tips inside.

Discover data-driven strategies to boost your brand’s reach and return on investment through social media advertising. Targeted tips tailored for digital marketers and business owners.

Discover the basics and benefits of AI for your brand. Learn how artificial intelligence can help digital marketers and brands scale smarter and faster with actionable AI strategies.

Discover how to build high-converting landing pages with proven strategies and expert tips tailored for digital marketers and brand builders. Boost conversions today.

The rise of voice search: How to optimise content for voice assistants in 2025.

Email marketing strategies that drive engagement and conversions

Discover how brand discovery is shifting from search engines to social media in 2025 and beyond. Learn key insights and actionable strategies to keep your brand visible. 

At Otter Labs, we believe great brands aren’t just built on products — they’re built on stories. And if there’s one place where storytelling truly thrives, it’s the world of rugby..…

Discover how AI, AR, and automation are transforming digital marketing, influencing consumer behaviour, and helping sports, wellness, and fitness brands drive growth, engagement, and sales.…

Artificial Intelligence (AI) is no longer a futuristic concept—it’s here, and it’s revolutionising digital marketing. AI-driven tools are reshaping how brands…

At Otter Labs, we've always believed that marketing should be about more than simply driving sales…

Let’s be honest—traditional content strategies aren’t cutting it anymore. The way people discover and consume content has changed dramatically, and…

The world of marketing is evolving rapidly, driven by technological advancements, changing consumer behaviours, and tightening data privacy regulations. As we move through 2025…

As we approach 2025, the graphic landscape is changing (as it always does) at a rapid pace. New, dynamic trends are emerging. Here’s our top 6 we think will hit our screens next year.

As part of helping improve a business’ performance online, a well-rounded content strategy is essential for engaging your audience and driving conversions. But with so many types of content to choose from, how do you know which ones will be most effective?

Explore the key differences between Matomo and Plausible to find the best privacy-focused alternative to Google Analytics 4 (GA4). Compare features, ease of use, and compliance to make the right choice for your website analytics.

Discover the importance of customer avatars in crafting targeted marketing strategies and personalised content. Learn how Otter Labs creates detailed buyer personas to help businesses connect with their audience and drive success.

Discover how Google's AI-powered Generative Search Experience (SGE) is transforming search results. Learn about its features, benefits, and impact on SEO in our in-depth exploration.